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Article Marketing
Usefulness
As part of any online business promotion campaign the method of article
marketing should be the first considered in my opinion. Article
marketing has several useful reasons to make it your first choice. They
can be the most cost effect piece of your campaign, they are quick to
produce, they show expertise, they promote your product, service,
website, and they ad fresh original content to your website or blog.
Cost Effective:
Article marketing is cost effective because if you write them yourself
you only have your time invested and even if you use a ghostwriter
service you can find them online at very low cost. Once the article is
written it cost nothing to ad it to your website or blog, nor does it
cost anything to submit to even the most popular and successful article
directories online. Which the search engines love by the way.
Quick to Produce:
You can write an original article in a small amount of time and with
all the informational resources online or in your local library
gathering your facts will not take long either. Once you have gathered
your facts and do a quick outline of them you can piece together a 500
to 750 word article in no time at all. Remember that your reader is
looking at a computer screen so if you keep your articles in this word
count frame it will be much easier to maintain their attention.
Show Your Expertise:
By carefully gathering the most relevant facts about the topic of your
article and briefly and precisely explaining those facts you will show
your expertise in the subject matter. Remember to not get to technical
in your explanation, try to write as if you were talking to a family
member or a friend and you are telling them about your topic. Online
articles are not part of a novel and they will read better if done in a
conversational format.
Promotion:
Whether you are using your article campaign to promote your website,
blog, product, or service do not make your article a sales pitch or
sales page. Give good useful information and grab your readers
attention and help them gain the facts they seek. Your authors box at
the end of your article is where you want to make a pitch. If you gave
good information in your article your reader will be inclined to use
your authors box to see if you have more useful facts at your website.
That is where you do your selling, on your site.
Original Content:
This may be the most important information I share with you. With the
overwhelming growth of the Internet there is a big effort being done by
all the major search engines to exclude duplicate content from their
search engines. They have even been known to blacklist websites for it.
Now how do you avoid having duplicate content? Easy you write your own
articles and do not even use some one else’s article as an
example to craft your own. Remember your original articles and your own
writing style will set you apart and establish you as an expert in your
field, copying some other work will just show you as lazy and dishonest
and I know that I do not need to tell you where that will lead your
business.
In closing remember that search engines provide free traffic and they
love original content in the form of articles and blog posts. That is
why they watch the top article directories constantly every day. So if
you do not already have an article marketing campaign in place for your
business why not start one today and get your share of that free
traffic. Do not let yourself be intimidated by this method of promoting
your business, and remember articles are quick to produce, they show
expertise, they promote your product, service, website, and they ad
fresh original content to your website or blog.
My Gift to You:
Should you feel that you could use a good resource to brush up your
writing skills please allow me to offer a free copy of my favorite article
marketing e-book. “Harnessing the Power of
Article
Marketing” by Janet Wilson. Janet Wilson is the founder of Empowerism ,
which is an online education company of Janet’s
company, Life, Education and Prosperity, Inc. She is a top notch expert
in her field and I would be happy to share this e-book with you, just
click my link in my authors box and grab your copy
now.
Copyright © 2006 and Beyond Roy J. Keller (All Rights Reserved)
About the author:
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For the best Work
From Home Online business ideas and
opportunities so you can earn a part-time or full-time income from home
visit RoyJKeller.com
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NOTE: You have full
permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
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