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Free
Advertising-Five Unique Methods
Whether you operate an offline business
or an online business your advertising costs can be one of your highest
expenses. Many young companies will fail and close down due to not
foreseeing the gravity of their advertising costs and not properly
budgeting for this in their business plan, if they even thought to make
one. Many times a start-up business will just start to spend money on
advertising and not even pay attention to how much they are spending.
They just think that they must advertise to bring in their customers
that will buy their products or service. However with an online
business there a number of ways a new or existing business can get FREE
advertising, just as there are a few ways offline that a
business can attract customers without spending any money. In the
following paragraphs are five ways that you may be over looking and not
even think of them as
advertising.
Sign Guest Books;
When you visit a well designed web site leave a
compliment in their guest book. You could give them a compliment on
their content, ease of navigation, graphics etc. When you post your
compliment include your signature file so other people will see it when
they sign the guest book. Follow this same practice when you visit a
blog, should the blog not have a guest book look for the instructions
on making a comment to a post on the blog.
Write A Review;
When you visit a web site you enjoyed a lot write
a review for the web site Write about the benefits you gain from the
site, the web site design, interesting online services it offers etc.
E-mail the review to the web site. Tell them they can publish it on
their web site if they include your resource box at the end. There are
now sites on the Internet that people will list their site and blog
with for more exposure and link popularity and if you register with
those same sites you will find that they have a section for giving
reviews of other member sites and blogs. I have my blog registered and
it has helped a great deal in getting link backs and increased page
ranking by Google.
Send An E-mail To The Editor;
When you read a good article or enjoy a certain
e-zine, e-mail a compliment to the editor. Give the editor permission
to publish the compliment in their e-zine if they include your
signature file at the end. The editor may post it on his or her web
site. Again you can do the same thing on many blogs just be sure that
your signature file is not SPAM and the same thing with your comments.
Always make your comments about the site or blog you are visiting not
about you or your business, your signature file is enough. Many site
and blog owners have their comment section set up so they moderate all
entries before they can be posted, and if they think that you are just
looking to advertise your business and your comment really
doesn’t say much about their site your comment will never get
posted so you just wasted your time.
Leave A Message;
When you visit a web site with a discussion board
leave a message. You could post a question, interesting content or a
compliment about their web site. Include your signature file at the end
of the message. Some discussion boards let you post your banner ad or
text link.
Give Testimonials;
When you purchase a product or service
and it exceeds your expectations e-mail the business a testimonial.
Tell them in the testimonial the benefits you got from the product or
service. Give them permission to publish the testimonial on the web
site if they include your signature file at the end.
These are just a few ways that you can get some
FREE advertising for you online business. You can also join FREE
traffic exchanges, tell everyone that you come in contact with about
your business, and stay very active in several online forums. Every
thread that you start as well as every reply that you make to threads
started by other members will get indexed by the search engines and
that will be another link back to your business through your signature
file. Always be sure to read the forums rules on signature files so you
will not get barred and always only make a comment of value. This means
do not just say things like sounds good, looks good, or great job and
such. Moderators on forums will delete your membership if
that’s all you have to say since they know that you are just
looking for a link back to your business. If the comment that you are
about to make doesn’t help answer the question at hand then
just read and learn and comment on the topics you can provide real help
in.
Copyright © 2006 and Beyond Roy J. Keller (All Rights Reserved)
About the author:
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For the best Work
From Home Online business ideas and
opportunities so you can earn a part-time or full-time income from home
visit RoyJKeller.com
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NOTE: You have full
permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
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