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Maximize the Power
of Your Ad Copy
As all business owners know the main point of any ad copy
that they use is to make as many sales as possible. That is why it is
crucial that when writing any ad copy it is maximized for
power. What
does this mean, you ask? Well the best ad copy is one that says only
what is needed to make the sale, nothing more, nothing less. Therefore
when the ad copy is written it needs to be done in such a way that it
is creditable, honest, to the point and convincing, while creating the
urgency to get this product or service now. Whether
you are looking to
make some changes to your current ad copy or you are needing to create
a completely new ad copy I am sure that the following suggestions will
be of great value to you while you Maximize The Power Of Your Ad Copy.
As stated earlier your ad copy only needs to say what is
needed to make the sale, nothing more, nothing less. Remember there is
no rule book that limit’s the size of your ad copy, so unless
space is a consideration decrease or increase the length of your ad
copy as needed to get your sales point across.
Generally speaking most people will tend to skim ad copy so
grab their attention by using bullets or indent the key benefits on
your ad copy. By utilizing these techniques you will cause your
products benefits to stand out and increase the drawing power of your
ad copy resulting in more sales.
Other techniques that can be used to draw more attention to
your products benefits, would be to highlight the keywords through out
your ad copy. When selecting your keywords always keep in mind your
targeted audience, therefore making those keywords attractive to them.
Use several different methods to highlight those keywords such as,
underlining, italics, or color. Simply make them stand out and create
urgency.
When considering the text for your ad copy keep in mind that
it will need to be large enough that your ad is easy to read and
pleasing to the eyes. Use different size text for different needs. Make
your headlines larger to stand out as an attention getter. Apply this
method to your key points as well and you could even use different
color text for your headlines and key points also.
Once you have the readers attention and they are reading
down your ad copy keep their attention with a few sub-headlines.
Sub-headlines serve the same functions as full headlines in that they
keep your prospective customer reading, which improves the chances of a
sale.
Now that you have secured the readers attention you will
need to establish your credibility and prove the claims made about your
product. This is the place to bring in those personal testimonials,
factual statistics, and endorsements that clearly state the proven
results of your product or service.
Keep your ad copy simple by avoiding hard to understand
technical jargon unless your products require those kind of words to
clearly explain the benefits of the product. Avoid overstating with big
words that may require some readers to take out a dictionary to
understand what you are selling, for they may just leave instead of
continuing to read and eventually making a purchase.
The use of questions posed to your readers through out the
ad copy may also stimulate them to answer themselves as they read. By
using the proper questions their own answers should create the
“need” for them to buy your product.
Make certain that the price that you select for your product
is one that is at a fair market value for your product. A higher price
as well as a lower price will create the perceived value of your
product. Just as a higher or lower price could turn your customer away.
Stick to a fair market value for the product.
Finally today’s shopper is usually looking for a
special deal and more often than not it is that special offer that will
sell your product before the product itself. For instance you may offer
a one time discounted price, a free bonus, or volume sales discount.
The methods discussed here are just some of the currently
used trends to maximize the power of your ad copy.
When writing your
next ad copy or changing your current ad keep them in mind and give
them a try. Remember to track and test any changes that you make so as
to know what works best for your particular product or service.
Copyright © 2006 and Beyond Roy J. Keller (All Rights Reserved)
About the author:
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