| |
|
|
| |
|
Make Your Online Business Memorable
With so many websites to choose from today and all
the successful businesses utilizing all the same techniques to attract
and hold onto customers your website “must” be
unique. Even if some of the techniques that you utilize are the same as
other businesses, make yours extra special. Create a buzz about your
business and keep it fresh to keep it going by referrals. The more
people that talk about your website the more “free”
promotion that you will receive and more customers will visit as well.
By utilizing professional design graphics, well
organized layouts, simple customer friendly ordering systems, and
navigational ease when setting up your website you can make any small
business look and seem very large on the world wide web. All customer
friendly websites instantly become memorable to every customer stopping
by and they will return many times.
The largest and absolutely free method to create
that buzz about your website is never pass up the opportunity to talk
about your online business. Every time that you get into a conversation
with anyone always be sure to talk about your business. When you can
express your excitement to other people you will undoubtedly make them
excited as well and they will spread that excitement without you even
asking them to. Be sure to hand out your business cards to everyone you
come in contact with and be sure that your website address is the most
prominent text on that card.
Take the self promotion to the next level and have
ball caps, t-shirts, and even jackets custom made with your logo and
website address printed on them. Have a letterhead designed and
stationary made up with your logo and website address on them and use
these for all correspondence, both personal and business. When ever you
pay your bills, any bill enclose your business card in with your check.
As part of the simple to use customer friendly
ordering system spice up the attractiveness of ordering
“now” with appealing incentives such as; discounted
shipping with larger orders, express shipping options, or even free
shipping and or free gifts. Make sure that one of the most attractive
features in your ordering system is that the instructions on placing
their order is clear and easily understood and easy to complete.
Set up a bonus point system for repeat customers
that will be stored in their account information with you and when they
collect different levels of points they can use them for discounting
product prices or even get free products for the bonus points. With
every purchase confirmation e-mail that you send them show
their running total of bonus points and just what they can get at each
level. Offer a special event planner system with your website, where
your customers can enter in names and dates of special events that come
up all year for them. Like birthdays, anniversaries, and holidays as
well as expectant births and weddings. As part of the reminder e-mail
that they will receive two weeks or so before each special event that
they entered into the system be sure to show their
accumulated bonus points and suggest that they use them for a
gift certificate, or discount on a gift for this special event now
while it is fresh in their mind.
Establish a close relationship with your local
newspaper ad department when placing your ads. Once the ad department
likes you and trusts your business it will make it much easier for you
to get the ad reps to introduce you to the editor in charge of
publicizing local businesses. Once you have a working relationship with
this editor start to submit press releases about your business that can
be printed as a public notice which usually will be free to you. When
you write your press release be sure that it is newsworthy and use
strong headlines to express your key points. Let the editor know why
the papers readers will like your business and what value your business
has for their readers.
On the subject of headlines, look at these as your
way to show your emotion as you would in conversation. Use them to
drive home the free offers, special promotions, contests, questions,
problem solvers, and statistics. When ever you place fresh new content
on your website, blog, or e-zine be sure to use many headlines, again
these will be your show of emotion.
These have been just a few ways to make your
online business memorable, however if you put them into use and keep
them fresh and repeat them often they will work. Remember if you want
to get other people to talk about your business and spread the word to
everyone they know you need to have them be as excited about your
business as you are. Therefore always show your excitement about your
business in everything that you do, and your online business will
become memorable to more people than you can imagine.
Copyright © 2006 and Beyond Roy J. Keller (All Rights Reserved)
About the author:
-----------------------------------------------------------------
For the best Work
From Home Online business ideas and
opportunities so you can earn a part-time or full-time income from home
visit RoyJKeller.com
-----------------------------------------------------------------
NOTE: You have full
permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
|
|
|
|
|
|
