| |
|
|
| |
|
INCREASE WEBSITE
TRAFFIC WITH CATCH PHRASES
If your business is run in part or whole by utilizing a
website then you are well aware of the importance of traffic, more
importantly targeted traffic. All websites need traffic to stay
successful, this is the lifeline of any business. This is no different
than if a business was run primarily from a brick and mortar store
front, without customers coming through the front door then the
business will soon close. The same theory applies to any website,
people need to know about your website and they need to visit, again
and again. Though the methods may vary somewhat, all businesses whether
online or offline need to promote their location in order for their
targeted customer base to know how to find them. For the purposes of
this article we will concentrate on the online type of business. The
following “catch phrases” are used to keep our
targeted traffic coming back to our site as well as bringing others
with them.
As you may well know, it is just human nature that the more
we see something the more it will become part of our routine. Therefore
the very first “catch phrase” that your website
should use at the top of your page is; “Please Bookmark Our
Site Now”. This simple little phrase will keep you visitors
coming back often as long as you have given them a good reason to
bookmark your site. The best way to do this is to promise that you ad
new content every day and keep that promise.
People like to join “free” things, so
start an affiliate program for your products or services. Then you
could use the phrase; “Join Our Free Affiliate Program And
Earn Commissions”. The more people that join your free
affiliate program, the more links that your site will have pointed at
it, resulting in more traffic.
Invite your visitors to give away your freebies to visitors
of their website or even their e-mail list. Encourage your visitors to;
“Give Away Our Freebies To Your Visitors”, or your
mailing list. This simple phrase and action could multiply your traffic
virally beyond your wildest dreams, because all your freebies will
contain a link back to your website.
Set up a page on your site that says; “Please Fill
Out Our Short Online Survey”. Use this survey to gather
visitor input on how you could improve your website. Listen to what
your visitors want and then take action where appropriate and again
your traffic will increase and even be more targeted.
People are always looking for a promotion of some kind so
why not have a online contest or sweepstakes on your site. Then in bold
type say; “Enter Our Contest/Sweepstake”. You will
be amazed at how many people return to your website daily to enter and
sooner or later they will see something that they must buy now.
Never pass up the opportunity to use the phrase;
“Please Tell A Friend About Our
Website”. If your website has done its job of grabbing the
visitors attention and sparked their interest then this subtle reminder
will get them to spread the word about your website. Again this will
increase traffic in the form of more targeted since they will be
referred by someone they trust.
Another way to inspire feedback about your site is
to invite your visitors to; “Please Be Sure To Sign Our
Guestbook”. By allowing them to place their links in your
guestbook you will once again have more links and constructive
criticism to increase your targeted traffic.
Consider having an online discussion board on your website.
By utilizing this feature you could invite your visitors to;
“Participate In Our Discussion Board”. Here they
will meet new people that they will more than likely want to keep in
touch with so they will likely return to your website to do so on a
regular basis, which again increases your targeted traffic.
Invite all your visitors to; “Subscribe To Our
Free E-Zine”. With the ever increasing popularity of these
online e-zines they have become a must have for all online businesses.
Through this form of media you are able to build your list of targeted
traffic as well as keep those customers informed of any changes in your
website as well as specials or even new websites that you may be
launching. In every copy of your e-zine that you e-mail to your list it
is imperative that there is a link back to your website within that
issue.
Even though you have the copy rights to all your articles be
sure that you let all your visitors know that they are welcome to;
“Use Our Free Content On Your Website Or In Your
E-Zine”. By giving them your permission to republish your
articles with your “about the author” resource box
intact you will be getting free advertising all over the internet,
which again will multiply your traffic rapidly.
Keep in mind that sales on your website require action on
the part of your customers. These “catch phases”
that have been spoken of above, all stimulate some sort of action on
the part of your customer(visitor), and most importantly they are
designed to get your traffic to return. The point of getting your
traffic to return is two fold, one being that more often than not it
will take more than one visit to get a sale from each person and once
they make that first purchase each time they return it will get easier
for they will come to “trust” you and your business
more with each visit. Run an honest and trustworthy business and the
word will spread like a wild forest fire and before you know it has
happen your website traffic will be exploding as well as your sales and
profits.
Copyright © 2006 and Beyond Roy J. Keller (All Rights Reserved)
About the author:
-----------------------------------------------------------------
For the best Work
From Home Online business ideas and
opportunities so you can earn a part-time or full-time income from home
visit RoyJKeller.com
-----------------------------------------------------------------
NOTE: You have full
permission to reprint this
article within your website or newsletter as long
as you leave the article fully intact and include
the "About The Author" resource box. Thanks! :-)
|
|
|
|
|
|
